Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet


Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

Download Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing ebook by Douglas Van Praet

Type: pdf, ePub, zip, txt
Publisher: Palgrave Macmillan
Released: November 13, 2012
Page Count: 288
Language: English
ISBN-10: 0230341799
ISBN-13: 978-0230341791

Download link: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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ReviewA provocative approach that should give pause to consumers as well as marketers. - Kirkus ReviewsDoug has been an instrumental strategic guide for transforming and redefining the Volkswagen brand. The behavioral insights and the rationale for why... read more ...











 
 
 
 
 
 



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